From the Archives: Summer of the 501®, Togs and Flat Eric
Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the work we do here, and the unusual, amazing and always-interesting fun facts and tidbits we...
View ArticleThe Levi’s® L-Pack: Packing for Success
The Levi’s® brand is packing a lot into its new L Pack. For the brand’s accessories team, the newly launched bag isn’t just another product debut — it represents a shift in thinking and big aspirations...
View ArticleLevi’s® Launches New ‘Virtual Stylist’ Online Feature
Today, the Levi’s® brand launches a new online feature on levi.com, and available through Facebook Messenger – a ‘Virtual Stylist,’ which takes all the wisdom of our in-store style experts and puts it...
View ArticleThe Levi’s® SoHo Flagship Store Gets a Stylish Upgrade
A fully functioning Tailor Shop, upgraded tech-enabled touch points, robust retail offerings that include the Levi’s® Authorized Vintage line, Levi’s® premium collections, and NYC-exclusive product....
View ArticleLS&Co. Calls for Greater Investment in Gender Equality in the Apparel Industry
Garment manufacturers who focus on improving gender equality at their facility can increase all workers’ well-being, improve business performance, and become more competitive. That’s the bold, but very...
View ArticleLevi’s® At Yosemite: A Bear Of A Tale
In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier, a married couple set their sights on Yosemite National Park for what was...
View ArticleLogo, Logos, Everywhere – The Trend Continues
Whether walking down the street or the runway, the fashion-forward and casually dressed alike are representing their favorite brands by way of bold company logos across their attire. And that love...
View ArticleLevi’s® Pilots Gen Z Concept Store in the Netherlands
With millennials now grown up, the next generation, known as Gen Z, is stepping into the consumer spotlight – and the Levi’s® brand is hoping to meet them at the store door. The brand is testing a new...
View ArticleFrom Concept to Concrete Project: Levi’s® x Techstars Winner Goes All In
Pam Belen arrived at the Levi’s® x Techstars Startup Weekend with no concrete ideas about what she’d pitch for “The Future of Retail.” Two days later, the 30-year-old Philippines resident quit her...
View ArticleCaring for Pets in Crisis – An Employee Gives Back
Last fall, the deadliest and most destructive wildfire in California’s history tore through Butte County, killing dozens of people, countless animals and destroying the entire town of Paradise. Among...
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