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From the Archives: Summer of the 501®, Togs and Flat Eric

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the work we do here, and the unusual, amazing and always-interesting fun facts and tidbits we...

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The Levi’s® L-Pack: Packing for Success

The Levi’s® brand is packing a lot into its new L Pack. For the brand’s accessories team, the newly launched bag isn’t just another product debut — it represents a shift in thinking and big aspirations...

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Levi’s® Launches New ‘Virtual Stylist’ Online Feature

Today, the Levi’s® brand launches a new online feature on levi.com, and available through Facebook Messenger – a ‘Virtual Stylist,’ which takes all the wisdom of our in-store style experts and puts it...

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The Levi’s® SoHo Flagship Store Gets a Stylish Upgrade

A fully functioning Tailor Shop, upgraded tech-enabled touch points, robust retail offerings that include the Levi’s® Authorized Vintage line, Levi’s® premium collections, and NYC-exclusive product....

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LS&Co. Calls for Greater Investment in Gender Equality in the Apparel Industry

Garment manufacturers who focus on improving gender equality at their facility can increase all workers’ well-being, improve business performance, and become more competitive. That’s the bold, but very...

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Levi’s® At Yosemite: A Bear Of A Tale

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier, a married couple set their sights on Yosemite National Park for what was...

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Logo, Logos, Everywhere – The Trend Continues

Whether walking down the street or the runway, the fashion-forward and casually dressed alike are representing their favorite brands by way of bold company logos across their attire. And that love...

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Levi’s® Pilots Gen Z Concept Store in the Netherlands

With millennials now grown up, the next generation, known as Gen Z, is stepping into the consumer spotlight – and the Levi’s® brand is hoping to meet them at the store door. The brand is testing a new...

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From Concept to Concrete Project: Levi’s® x Techstars Winner Goes All In

Pam Belen arrived at the Levi’s® x Techstars Startup Weekend with no concrete ideas about what she’d pitch for “The Future of Retail.” Two days later, the 30-year-old Philippines resident quit her...

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Caring for Pets in Crisis – An Employee Gives Back

Last fall, the deadliest and most destructive wildfire in California’s history tore through Butte County, killing dozens of people, countless animals and destroying the entire town of Paradise. Among...

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